Yelp Trend Tracker

As the highly anticipated release of Wicked approaches this month, Yelp searches for nearby cinemas are on the rise. Yelp users are particularly interested in theater chains offering special premiere experiences, such as Cinemark's advanced screenings and exclusive merchandise, and Alamo Drafthouse's Wicked-themed movie parties.

It's time! Yelp users are embracing the winter holidays early, with increased searches for Christmas markets and seasonal flavors like peppermint and gingerbread. They're also in the decorating spirit, looking for the perfect Christmas tree and hiring service pros for outdoor light displays. As Mariah Carey's "All I Want for Christmas Is You" marks its 30th anniversary, holiday bars are popping up across the U.S., adding to the festive excitement.

The next evolution of the smash burger is truly out of this world. UFO burgers, originating in South Korea, feature a burger and toppings sealed inside a fluffy bun, resembling a spaceship and offering a spill-free experience. Yelp users are eagerly searching for where to try this unique burger in their area, like Glendale’s Less Mess Burger and Austin’s Spinning Buns.

With the holiday season just around the corner, Yelp users are busy preparing their homes to welcome guests. There's a noticeable uptick in searches for service professionals to help with various tasks, ranging from cleaning services to ensure a spotless home, lawn care to spruce up the yard, handyman services to tackle long-overdue repairs, and even decluttering experts to transform the guest room.

For this year's Friendsgiving potluck, why not bring crispy brussels sprouts from your favorite restaurant? The traditional all-day cooking marathon is taking a backseat this Thanksgiving, as Yelp users look for stress-free options to enjoy a delicious spread with loved ones. National restaurant chains like Popeyes, Bob Evans, Cracker Barrel, and even Ruth’s Chris are offering ready-to-eat Thanksgiving meals for an easy celebration.

We’ve seen brow tattoos, permanent eyeliner, and even microblading removal, but now, some beauty lovers are opting for a permanent flush. Yelp users are booking their blush tattoo appointments to skip their daily makeup routine and achieve a sunkissed look.

The latest internet celebrities, Moo Deng the hippo and Pesto the penguin, are inspiring Yelp users to visit their local animal friends. Many local zoos are seeing increased consumer interest by hosting fun fall events and providing unique experiences, like feeding pumpkins to hippos at the Philadelphia Zoo, seeing the giant pandas in Atlanta, or interacting with the pointing orangutans. Additionally, U.S. aquariums with popular penguin exhibits are also seeing a rise in searches.

Out with the dirty martinis, in with the dirty soda. Yelp first forecasted the dirty soda trend in 2022, and now the stars of Hulu’s The Secret Lives of Mormon Wives are making us thirsty for this viral trend: a mix of soda with cream, flavored syrup, or fruit puree. This creation joins the list of alcohol alternatives people are looking for ahead of Sober October as they continue to embrace sober curiosity.

Each season brings a new nail trend, from chrome nails to waterless pedicures. As we transition our wardrobes for fall, Yelp users are searching for local salons to achieve the tortoise nail look with blooming gel or the velvet look with a cat eye design.

Specialty coffee shops are creating coffee omakase experiences with multi-course tastings led by baristas that feature high-quality brews. Inspired by the Japanese style of dining, local coffee shops across the U.S. from Los Angeles to New York are offering Yelp users more than just their coffee to go!

This fall, Yelp users are preparing their homes for cooler weather and potential storms with a surge in proactive maintenance. Whether it's gutter services to clear fall leaves before the rain, or heating, ventilation, and air conditioning (HVAC) inspections to ensure heating systems are working for the colder months ahead.

Decoden crafts, originating in Japan, involve adding kawaii charm to everyday items with colorful trinkets and faux whipped cream glue. Yelp users are searching for local businesses where they can personalize their phone cases, hair brushes, and mirrors, like Cutie Design Studio in Las Vegas.

Spooky season is haunting the summer months! Last month, we saw the Pumpkin Spice Latte debut earlier than ever, and now people are planning their costumes months in advance and filling their calendars with Halloween activities like watching the horror classic remake Beetlejuice Beetlejuice in theaters early this month.

Get ready to curl up with a martini and your favorite book for the ultimate night out: book bars. Straight out of your favorite novel, these spots cater to both solo readers and those looking for quiet conversation, creating the perfect cozy fall vibe.

4DX movie theaters give moviegoers an immersive experience they can’t get at home: motion seats, rain, wind, and even scents to bring on-screen action to life. After the whirlwind Twisters 4DX experience, people are seeking other films they can feel a part of.

Colorful matcha takes center stage this month. From orange matcha to blueberry matcha, vibrant hues are the latest craze for tea lovers.

Have you asked your fridge for the weather forecast? Our homes are getting smarter, with increased searches for home automation and smart home services. Whether it’s temperature, lighting, blinds, or appliances, people are looking for different ways to automate home tasks with the help of local service pros.

Ditch those canvas totes because brown leather and suede bags are the fall fashion trend. As people swap their summer colors for autumn tones, their accessories are changing too. Notably, brands like Coach and Bottega have seen a resurgence tied to their “it girl” leather bags.

With each of their soup dumplings, or xiao long bao, crafted with artistry and precision, it's no wonder that everyone is clamoring to grab a bite at Din Tai Fung. Renowned as soup dumpling masters, searches for the popular Taiwanese chain are surging as people flock to check out the hype on Yelp and secure a reservation at their new New York and Disneyland District locations.

As people revisit old photos online, they are realizing how their past eyebrow choices—like overplucking or tinting—have dramatically impacted their appearance. Amid these eyebrow epiphanies, Yelp users are skipping brow tinting and instead seeking services from the pros to help achieve a natural look.

From the viral pistachio chocolate bar flying off the shelves of local shops, to baristas adding pistachio milk at your favorite coffee shops, this nutty delight is everywhere. People are picking up delectable creations including pistachio-filled croissants from spots like Angelina Bakery in New York, while others are buying jars of pistachio cream for at-home cooking and baking.

Japanese manicures are the trend to elevate your nail game longterm. While many traditional gel and acrylic treatments can be harsh on nails, Yelpers are embracing this technique that aims to achieve a glossy, chip-proof shine while improving nail health.

In July, Limoncello became the summer drink to order and this month, users are continuing to find inspiration from the Italian coast, but now for their homes. People are embracing this chic, breezy aesthetic, with searches like Italian and coastal decor rising on Yelp. Think vibrant ceramics, lush greenery, and paint in soothing hues of the Mediterranean.

DIY jewelry has been taken to a new level with pearl shucking. Popularized by Pearl & The Beast in New York City, the trending activity allows people to shuck for their own pearls, to create statement pieces including necklaces, bracelets and more. Pearl shucking joins ‌charm jewelry in the ways people are seeking unique, custom accessories.

Fast food chains are vying to offer the best value menu this summer, from McDonald’s $5 Meal Deal to Taco Bell’s $7 Luxe Cravings Box and Burger King’s $5 ‘Your Way Meal.’ As the cost of eating out continues to increase, everyone’s on the lookout for the best bang for their buck.

Amid high inflation and cost of living, consumers are challenging themselves to a "no-spend" month. Whether it’s indulging in free activities like bike rides and public libraries or upcycling clothes at local consignment shops, people are finding creative ways to keep money in the bank while still making the most of their summers.

Girl dinner, anyone? Born 100 years ago this month, the Caesar salad is an undeniable classic. Chefs have been putting their own spins on this timeless dish as it continues to grow in popularity, such as the chicken Caesar wrap or grilled Caesar salad. Paired with fries and a martini, the Caesar salad is the ultimate "It Girl" meal.

What better way to watch the Copa América, National Women’s Soccer League, Euro 2024, or soon Olympic soccer, than with your community? As soccer continues to gain traction in the U.S., people are increasingly looking for the best spots to rally behind their favorite teams.

Move over Aperol, it’s time to say hello to summer’s newest favorite liqueur, limoncello! People are increasingly opting for this Italian lemon liqueur for their spritzes, bringing a touch of sweetness to their summer sip.

With scorching temperatures on the rise, it’s becoming more of a priority to cool down in your home and community. Whether it’s calling in the pros to get your air conditioning in tip-top shape or discovering the best spots to take a refreshing dip, Americans are doing everything they can to stay cool as the heat continues to break new records.

It's Pride month, and Yelp users are increasingly searching for ways to support businesses owned by members of the LGBTQIAA+ community, find inclusive spaces that are Open to All, and discover Pride events in their cities to celebrate.

Mango season is in full swing! This year, restaurants are finding creative ways to serve this sweet summer fruit and diners can’t get enough. From mango sago to mango sticky rice, these tropical treats add a refreshing twist to the season's desserts for a limited time.

Consumers are increasingly mindful of their environmental footprint and are upcycling more to reduce their impact. But they're not stopping there; they are tailoring and transforming thrifted finds to design a one-of-a-kind wardrobe or revamped furniture, whether it’s a DIY sewing project or with the help of a professional tailor.

The cocktail of the summer is… not actually a cocktail. While mocktail popularity historically peaks during Dry January, searches for mocktails this May were higher than any other May in the past 5 years. From fruity fusions to herb-infused delights, mocktails are shaking up the scene and proving that you don't need alcohol to enjoy a refreshing, flavorful drink.

Remember the Blackstone Grill craze? Now, people are taking it up a notch and bringing the entire hibachi experience to their homes! Hosts are hiring hibachi chefs to create a fun, interactive, and delicious dining experience for their events.

People are looking for delicious ways to boost their protein intake in their favorite breakfast foods, like protein pancakes, smoothies, and even cottage cheese in their eggs. This trend is all about finding tasty, nutritious options to fuel the day.

"Espresso" isn't just the song of the summer. While Yelp first forecasted the rise of espresso martinis in 2021 and the carajillo last year, the reign of coffee cocktails continues with celebrity collabs such as 818 Tequila x Chamberlain Coffee and Chili's x Vanderpump releasing their own versions of the espresso martini that swap vodka for tequila.

Hot on the heels of the Crookie craze, the "flat croissant" emerges as the latest pastry sensation, tracing its roots back to South Korea before captivating taste buds across the U.S. Popular bakery Alexander's Patisserie describes it as their buttery twist on a palmier, adding a deliciously innovative layer to the world of baked goods.

​​Ready to explore the great outdoors this summer? While Yelp data shows that Redwood, Zion, Olympic, and Yosemite are still some of the most popular National Parks, we're seeing increased interest in many others across the West, such as Canyonlands as hikers visit on their way to Arches and Great Basin as the snow starts to melt and people look to explore the Lehman Caves.

Are you an overhead light or a lamp person? Yelp users are turning off those harsh overhead lights and sticking to softer, layered lighting at home.

While pickleball continues to gain mainstream attention with celebrities like Taylor Swift repping the sport, tennis is making its comeback with Zendaya's new movie "Challengers" serving up major style inspiration. With searches for tennis gear on the rise, this trend is a perfect match for those aiming to ace their fashion game both on and off the court.

Swedish candy is captivating candy lovers with its unique flavors and textures, from Bubs to Sour Skulls. Even if you don't have a Bon Bon Swedish Candy store near you, you're not out of luck, as users around the country are finding these treats in local candy stores.

You heard about the Beyoncé Bump, and now the artist’s newest album Cowboy Carter is creating a new surge – this time in country-related searches from line dancing to western wear.

The viral "crookie," a flaky croissant dough stuffed with a gooey chocolate chip cookie, was first spotted in Paris and bakeries can't add the treat fast enough. The pastry has made its way stateside to local bakeries like Janie's Life-Changing Baked Goods and we predict more croissant fusions are on the horizon.

Yelp users are searching for these custom jewelry pieces, incorporating vintage charms to make one-of-a-kind accessories at local shops like Brooklyn Charm.

More people are lacing up their sneakers and joining running clubs to train together as the running trend picks up pace on Yelp.

As college basketball players like Caitlin Clark and Angel Reese have been breaking records both on the court and in viewership, Yelp users are increasingly searching for the best sports bars with TVs so they don't miss a single shot of March Madness.

Right on time for Earth Month, Yelp users are growing a green thumb and seeking services to prep their garden for the spring and summer harvest.

BookTok and celebrity book clubs have helped a new generation of women writers send their masses of devoted fans to local bookstores for their latest releases.

Viral head spa treatments have caught the attention of Yelpers, combining deep scalp cleanses with relaxing ASMR sounds.

Inspired by popular creators, users are adding a touch of quiet luxury to their beauty routine with custom signature scents.

Celebrities like Lori Harvey and Miley Cyrus credit pilates for their solid core and strong arms, leading Yelpers to sign up for classes at their local pilates studios.

Known for its viral collabs with female celebrities, Erewhon stores draw fans looking to snap a pic with their Coconut Cloud smoothie or soft serve Hailey's Way.

To personalize their wardrobe, style experts are helping users determine if they are a summer, winter, autumn, or spring color palette.