2025 Trend
Forecast
For 20 years, Yelp has been the go-to source for discovering great local businesses. Powered by our community of users who have ignited some of the hottest cultural trends in food, home, and beauty, we've forecasted the trends that have dominated menus, transformed our living spaces, and flooded social feeds. From predicting the rise of espresso martinis, head spas, and limewash paint, Yelp users are always ahead of the trend.
To celebrate Yelp's 20th anniversary, we're unveiling 20 trend predictions across food, home, and beauty that will define 2025. To forecast the emerging trends, we tapped Yelp Trend Expert Tara Lewis and our team of data scientists and community managers, exploring millions of Yelp searches for words, phrases, and businesses on the rise across categories.
In dining, prepare for cuisine cues from the islands of Hawaii, mushroom-infused drinks, burnaway cakes that reveal hidden messages, and more tasty trends.
In beauty and lifestyle, get ready to spark joy with dopamine hobbies, celeb-level glam with salmon sperm facials, and grown-up getaways.
For the home, expect a ‘70s interior design revival, the return of Japandi, and discreet home tech elements that offer function and exude style.
Mushrooms are having a moment
Mushroom drinks are emerging on menus across the country. From coffee to cocktails, local spots are infusing beverages with functional mushrooms.
Reservation for party of 10
Search Increases
Restaurants with private room dining
6,531%
Large group restaurants
1,461%
Best restaurants for a group birthday party
572%
Dinner parties are finding new life as younger generations build community and grow friendships. Yelp users are searching for local restaurants to host their intimate gatherings, no special occasion needed.
See more of Yelp’s 2025 food & drink trend predictions
Salmon sperm facial
In pursuit of glowy skin, the salmon sperm facial—a procedure that involves injecting polynucleotides from salmon sperm into the skin—has gained attention as celebrities share their results.
Dopamine-boosting hobbies
Search Increases
Songwriting classes
540%
Blacksmith classes
516%
Pasta making classes
515%
Latte art classes
439%
Dance classes
197%
Sewing classes
76%
Jewelry making
69%
As people look to break the monotony of their daily routines, they're embracing "dopamine menus", with hobbies like sewing classes and dance lessons that can boost overall mood and well-being.
See more of Yelp’s 2025 beauty & wellness trend predictions
Nature’s harmony: Japandi redux
Search Increases
Japandi design
105%
Fluted panels
459%
Biophilic design
124%
Woven window shades
124%
Jute rugs
60%
Natural stone
51%
Amid a surge in culture-seeking travelers to Japan, interest in the country’s home designs are climbing. Japandi design is trending, with a growing emphasis on incorporating natural elements like fluted wood panels and woven window shades.
Discreet smart design and blended luxury
Search Increases
Built-in bookshelf
124%
Hidden storage
68%
Smart windows
49%
Smart appliances
40%
Smart lighting
32%
Yelp users are turning to savvy service pros for upgrades that are versatile and exude quiet luxury, with smart features and hidden storage options seeing increases.
See more of Yelp’s 2025 home & living trend predictions
If you'd like additional details on Yelp trends, please contact us at press@yelp.com or join our mailing list to get first access to our trend data.
Check out Yelp's monthly trend tracker, which spotlights emerging consumer search trends across hundreds of categories, from food to beauty, active life, and more.
Methodology
Consumer Searches
To identify trends, Yelp analyzed the change in consumer searches, comparing September 2023 through August 2024 vs. the 12 months prior.
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