2026 Trend Forecast

For more on the methodology for this report, click here.

For over 20 years, Yelp has helped millions of people discover great local businesses, unlocking everything from hidden gems to new hotspots. With every review and search, our passionate community has a knack for picking up on what’s new, often well before the mainstream catches on. Whether it’s the Hugo spritz dethroning Aperol, “glass skin” beauty treatments with salmon DNA, or Japandi-style transforming home decor, chances are these trends gained momentum on Yelp before showing up on menus, in living rooms, or across beauty counters everywhere.

To show just how accurately Yelp’s community predicts what’s next, we revisited some of the forecasted trends that are still part of the cultural conversation today, highlighting how much each one grew in the year after we first called it out.

If you'd like additional details on Yelp Trends, please contact us at press@yelp.com or join our mailing list to get first access to our trend data.

Check out Yelp's monthly trend tracker, which spotlights emerging consumer search trends across hundreds of categories, from food to beauty, active life, and more.