Yelp Trends & Insights
With hundreds of millions of reviews and photos, and millions of daily consumer interactions for local businesses across more than 1,500 categories, Yelp's unique and extensive data uncovers cultural trends, economic shifts, and brand insights across various industries.
Recent Reports
Cultural Trends
When consumer behaviors and trends change at a moment's notice, Yelp tracks these shifts in real time. Yelp consumer interest and search data uncovers changes in user behavior around cultural moments, while our extensive review text data predicts rising trends across food, beauty, and home.
2025 Trend Forecast
Economic Indicators
Yelp's proprietary data provides a near real-time measure of local U.S. economies. By analyzing new business openings, search trends, and consumer interest across a broad range of business categories, we're able to provide unique insights into the strength of local economies and consumer behavior across the U.S. on a granular level.
State of Services 2024
Brand & Industry Insights
Millions of people rely on Yelp for business information about their favorite brands and local businesses across thousands of categories, whether it’s to satisfy a food craving, find a service provider for their home, or locate the nearest retail store. Using Yelp ratings, review text, and business information, our data can uncover industry insights and emerging consumer trends.
Evolution of the Mall 2024
Key Findings from Yelp’s Latest Report
Evolution of the Mall 2024
Yelp data reveals a shift in the traditional mall landscape, evolving from retail-centric spaces to hubs for dining and entertainment. Over the past five years, dining has become a primary attraction, with 17 of the top 25 mall brands now in the food category. Restaurants like The Cheesecake Factory and Din Tai Fung lead the top mall brands, alongside venues like AMC that blend entertainment with dining. New food businesses in malls have grown since pre-pandemic levels, with bubble tea experiencing a remarkable 113% increase. Interest in malls is particularly strong in the Northeast, with New York searches up 28% since 2019.
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What Industry Experts Have Said
Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.
-Michael Luca
Associate Professor of Business Administration, Harvard Business School
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