CBS

Up to your ears and getting lost: Yelp data helps navigate U.S. corn mazes this Halloween

“There were more than 500 businesses where corn mazes were mentioned in user reviews in the U.S., according to Yelp data.”

USA Today

Pumpkin spice everything. Annual product proliferation is all part of 'Augtober'

“Pumpkin-related searches on Yelp are up 147% in July 2024, compared to July 2019. In the first week of August, pumpkin-related searches rose 30% over the same period last year."

Fast Company

Why Cava, Popeye’s, and Insomnia Cookies are among the fastest-growing brands of 2024

“Review site Yelp has released its first-ever list of the 50 fastest-growing brands of the year, and 2024 has some fierce competitors. The data demonstrates momentum for challenger food, restaurant and retail brands that are quickly becoming the next class of household favorites.”

NYPost

New York is not the most rat-infested place on earth after all — according to Yelp, anyway

“According to Yelp — a popular spot for those looking to read customer reviews and book pest control services — it’s an epidemic out there, with nationwide interest in pest-proofing surging 165% in June 2024 compared to June 2023.”

Axios

The "she"-conomy is booming and expanding

"In 2023, women invested in themselves and their unique business ideas, helping create a banner year for entrepreneurs nationwide. In 2024, we predict women will continue to make their mark in new industries and lead the cultural conversation." said Yelp trend expert Tara Lewis.

Forbes

8 Top Landscape Design Trends For 2024, According To New Report

“Homeowners are strongly interested in improving their outdoor spaces – with referral and review site Yelp reporting a 41% increase in home gardening this past year.”

Today.com

2024 food trends: What will be in your glass and on your plate

“Yelp says searches for the Hugo spirtz were up more than 1100% last year, proof that elderflower is a huge trend.”

CNN

She’s the boss: The ‘she-conomy’ boom continues with new business growth

“Yelp found more than 58,000 new women-led business openings, up 17% from the year before, according to the company’s recently released She-conomy Trend Report.”

Fast Company

Women opened more businesses than anyone in 2023 and the most prolific sector will surprise you

“For the first time, women have opened up more home-service businesses than beauty businesses. These businesses include carpenters (up 54%), masonry and concrete services (up 40%), contractors (up 33%), drywall installation and repair (up 30%), and demolition services (up 27%).”

Bloomberg

Home Renovations Are Booming Thanks to High Rates

“Of all the new businesses listed on Yelp in 2023, home services saw the highest growth. Lenders and brokers lagged.”

Washington Post

The most popular pizza style in every state, mapped

“After reading thousands of reviews, and exchanging just about as many emails with our friends at Yelp, we found that the secret to measuring American pizza is a careful parsing of the review text. ‘Today’s consumer palette is looking for a more localized take on pizzas and something you can’t find elsewhere when traveling,’ said Brittany Smith, who directs community campaigns at Yelp and thus has a neighborhood-eye view of all that’s trending in the pizza universe.”

Axios

Inside the business boom of 2023

“New listings of shops and services on Yelp are on track to beat 2022's all-time high, according to a new report from the company. ‘As reasons for economic optimism grow, it’s promising to see new business growth approach a new all-time high, with the uptick being reflected in minority-owned businesses as well,’ Yelp says.”

Fortune

Yelp coins the ‘Beyoncé bump’ for the economic halo created by the pop star’s Renaissance Tour

“Beyoncé is a force, and it’s fascinating to see the level of excitement and tangible

Bloomberg

Americans Gravitating Toward Fine Dining, According to Yelp

“Americans are gravitating toward fine dining, according to Yelp data. Listings for new restaurants were up 10% between April 2022 and March 2023 compared to the same period a year earlier, per a Yelp report.”

Washington Post

America’s doughnut capital. Can we stop at just one?

“We kicked off our investigation with our friends at Yelp, who shared all the doughnut shop listings on the review site. By grouping stores with the same name and calculating the most common doughnut shop in groups of census tracts around the country, we found that our reader’s observation was right on: The United States is a federation of at least nine distinct doughnut nations.”

The Takeout

The Food Brands We Love Most, According to Yelp

“Yelp just released its Top 50 “Most Loved Brands” report, and it’s a telling glimpse into consumer behavior and loyalty in 2023. The results are fascinating for lots of reasons, but there’s one thing that’s absolutely undisputed: Americans love eating meals they didn’t prepare for themselves. Nine of the top 10 beloved brands on the list are either restaurant chains or stores that sell food.”

Axios

Interest in pickleball exploded during the pandemic

“Americans searching for ways to fill new chunks of leisure time are leaning heavily toward pickleball, data out today from Yelp shows. Interest in the game [pickleball] shot up by 275% from 2019 to 2022, according to changes in consumer actions such as viewing relevant business pages, sharing photos or posting reviews on Yelp.”

Bloomberg

US Business Openings on Yelp Reached Record Last Year

“Business openings reached an all-time high in the US last year, with the vast majority of states exceeding pre-pandemic levels, according to Yelp Inc. data. About 637,590 businesses opened on Yelp’s online platform in 2022, compared with 566,836 in 2019. In particular, the number of new businesses catering to homeowners and offering local services soared.”

Forbes

Is The Newest Trend In Cocktails…Pickles?

“Recently, more and more pickle-packed beverages have entered the scene. This week, Yelp predicted the top trends of 2023, citing its searches and businesses that drew significant interest over the last two years. One of the top 10 trends listed is pickle-flavored products, including pickle martinis and pickle ice cream. Searches for pickle-flavored food were up 55%. “Pickles are a big ‘dill’ this year,” Yelp noted.”

Architectural Digest

DIY Diary: Jeremiah Brent Shares Expert Advice on Designing a Deck

“Earlier this summer, Yelp released a report of top backyard trends of 2021. Among the terms experiencing a meteoric rise in interest among consumers, the searches for outdoor decks were up 373% this year and increased by 64% between February and March. Turns out building and enjoying a deck wasn’t just something on my mind.”

Fast Company

Yelp finds evidence of ‘shrinkflation’ in restaurant reviews

“For the first time ever consumers are mentioning ‘shrinkflation’ in Yelp reviews. In Q2 2022, consumers are talking about shrinkflation-related experiences most commonly at restaurants serving more affordable offerings like hot dogs, hamburgers, pizza, followed by seafood restaurants, Italian food, and Chinese food.”

Good Morning America

Top trends coming in 2022

“Lagom is the new hygge. Hygge is a lifestyle trend that we don’t see going anywhere. It’s still all about comfort and coziness, and we believe people will continue to embrace that. But searches for “lagom” have increased by 33% in just the past two months, on Yelp. Plus, carb lovers will love this next trend. Searches for “croffles”, a hybrid between a croissant and a waffle, are up 1,505% on Yelp.”

CNBC

Yelp data shows 60% of business closures due to the coronavirus pandemic are now permanent

“Home and professional services such as landscapers, contractors and lawyers, see a much lower closure rate than clothing stores and even home decor businesses…