Yelp Trends & Insights
With hundreds of millions of reviews and photos, and millions of daily consumer interactions for local businesses across more than 1,500 categories, Yelp's unique and extensive data uncovers cultural trends, economic shifts, and brand insights across various industries.
Recent Reports
Cultural Trends
When consumer behaviors and trends change at a moment's notice, Yelp tracks these shifts in real time. Yelp consumer interest and search data uncovers changes in user behavior around cultural moments, while our extensive review text data predicts rising trends across food, beauty, and home.
2025 Trend Forecast
Economic Indicators
Yelp's proprietary data provides a near real-time measure of local U.S. economies. By analyzing new business openings, search trends, and consumer interest across a broad range of business categories, we're able to provide unique insights into the strength of local economies and consumer behavior across the U.S. on a granular level.
She-conomy Services Report
Brand & Industry Insights
Millions of people rely on Yelp for business information about their favorite brands and local businesses across thousands of categories, whether it’s to satisfy a food craving, find a service provider for their home, or locate the nearest retail store. Using Yelp ratings, review text, and business information, our data can uncover industry insights and emerging consumer trends.
Fastest Growing Brands 2025
Key Findings from Yelp’s Latest Report
Fastest Growing Brands 2025
Yelp data reveals that in 2025, value-driven brands are experiencing the fastest growth, as consumers prioritize affordability without sacrificing quality. Discount retailers, budget-friendly restaurants, and grocery chains saw the biggest surge in consumer interest, with Ollie’s Bargain Outlet leading the list after a 212% increase. Brands like Dollar Tree, HomeGoods, and McDonald’s are meeting evolving consumer needs by offering cost-conscious options, reflecting a broader shift toward everyday value.
Read Now
As Seen In
What Industry Experts Have Said
Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.
-Michael Luca
Associate Professor of Business Administration, Harvard Business School
Get in Touch
For media inquiries email press@yelp.com.
Join our mailing list to receive an email when new reports are released.